Salts of the Earth

Purchase With Purpose

Salts of the Earth is a purpose-driven marketplace bringing together brands that support community, craftsmanship, and mental health initiatives.

What started with handcrafted sea salt harvested from the Atlantic waters surrounding Prince Edward Island has grown into a collection of purpose-driven brands.

Every product you purchase helps fund programs through Islanders Helping Islanders, a non-profit working to strengthen connections and support mental wellness in our communities.

This store is where those brands live together — allowing every purchase to help support something bigger.

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Why It Matters

Every Purchase Supports Mental Health

A portion of proceeds from every product sold through Salts of the Earth supports Islanders Helping Islanders, a non-profit dedicated to strengthening mental health and community connection.

Funds help support:

• Men's mental health gatherings
• Community events and conversations
• Local wellness initiatives
• Programs designed to reduce isolation and build stronger support networks

Because sometimes the most important thing we can do is simply show up for each other.

Our Brands

  • The Prince Edward Island Sea Salt Company

    The Prince Edward Island Sea Salt Company hand-harvests premium Atlantic sea salt on the north shore of PEI. Crafted in small batches using traditional evaporation methods, our salt captures the pure taste of the island. Every purchase helps support mental health initiatives through our partnership with Islanders Helping Islanders.

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  • The Best Friends Campaign


    The Best Friends Campaign is a movement encouraging people to reconnect through shared meals and meaningful conversation. By breaking bread to break the silence, the campaign raises awareness and funding for mental health initiatives through Islanders Helping Islanders.

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  • Pro Beards Club

    Pro Beards is a premium men's grooming brand created for men who take pride in how they show up in the world. From beard care essentials to lifestyle products, Pro Beards stands for confidence, brotherhood, and personal growth. Beard On.

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  • AUTHENTIC MisFits Club

    Authentic Misfits is more than a brand — it’s a movement for people who choose to live authentically and support one another along the journey. Built around community, resilience, and individuality, Authentic Misfits celebrates those who proudly walk their own path.

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  • Other Brands in the works

    We are an open source non-profit, looking to incubate great products and brands that will support our mission. We have a few great brands that we are working on and will launch in the near future, like All For Smiles, Chapo & Charlie, Life Choice PEI, ME2WE, Smiles Inc., Poker 4 Smiles, and more.

    Learn More 
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Featured products

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Join the Movement

Break Bread. Build Community.

Follow the journey as we build something bigger than a store — a movement focused on connection, purpose, and supporting those who may be struggling in silence.

Follow us Share your story Support the mission

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