Salts of the Earth

An individual or group of people known for kindness, reliability, and honesty.

Our mission is simple: purchase with purpose. Every product on this site is designed to give back — with 100% of retail profits supporting wellness programs in our community.

Be a Salt of the Earth and help create meaningful change.

Me and my why?


What the Best Friends Campaign Is

At Its Core, This Movement Is About:

• Responsibility Over Charity — we’re not “donating to a cause,” we’re showing up for one another.
• Breaking Bread With Intention — sitting down with someone who needs a real moment of connection.
• True Check-Ins — asking “How are you—really?” and giving space for honesty.
• Healing Through Simplicity — a meal, a conversation, presence, and salt on the table can change everything.
• Funding Support Through Everyday Purchases — things you already use become fuel for men’s wellness.

How It Works

Simple & Honest

  • 1

    Break Bread

    Invite a friend, cook or order food, sit together, share a moment that matters.

  • 2

    Check In

    Ask the real question — not small talk. Listen without fixing or judging.

  • 3

    Purchase with Purpose

    Every product on this site funds men's mental health support, meals, events, and storytelling — 100% of profits.

  • 4

    We Gather Weekly

    Small groups at my home in PEI for food + real talk.

Why These Products Exist


The Prince Edward Island Sea Salt Co.

Hand-Harvested Salt with Purpose

• Small-batch, local, handcrafted sea salt made in PEI.

• Created to sit at the center of the table during check-ins and shared meals.

• Designed to spark conversation — every grain is a reminder to reach out.

• 100% of profits fund men’s mental health support and programming..

Salts of the Earth 4 pack Sea Salt box

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Best Friends Campaign Kits - Salts of the Earth .ca

Best Friends Campaign Kits

$20.00
Made for Sharing, Gifting, and Connection
  • A curated gift box of organic sea salt in boutique glass grinders, built to be shared over meals and meaningful conversations.
  • Give as a gift to a man who needs support, or share during a Breaking Bread Night.
  • Comes with conversation prompts to help open the door to real talk.
  • Perfect for holiday tables, cabin weekends, BBQs, and dinner with friends.

Pro Beards Club

Beard Care with Identity and Brotherhood in Mind

• Premium oils, balms, and shave kits that help men look good and feel good.

• Represents identity, personal care, confidence, and a fresh start from the inside out.

• A symbol of brotherhood — our beards connect us, but our conversations heal us.

• Every product purchased helps us build an authentic men's community.

How You Can Be Part of This

Host a Breaking Bread Night

Invite a friend for dinner, and have an authentic conversation.

Create a safe space for real talk with friends, sons, brothers, coworkers.

Join as an Affiliate

Share the products and movement with your community.

Earn if you want — or give your commission back to support more men.

Purchase with Purpose

Sea Salt, grooming products, apparel — everything here fuels mental health support.

No fine print. No "portion of proceeds."

100% of profits go to men's mental health.

Stay Connected

Submit your email for event updates, livestream invites, and real stories from the men who sit at this table.

More To Know

Challenges

  • 🧠 Mental health services stretched thin
  • 💡 More funding alone won’t fix this.
  • 📈 The system is reactionary, not preventive.
  • 🕒 ER wait times are out of control.
  • 🧠 Mental health support is virtually inaccessible.
  • 🚷 Toxic workplace culture is driving professionals away.

Events

  • Virtual Cooking Classes
  • Monthly “Wellness & Flavor” boxes
  • 100% of proceeds go directly into mental health programming
  • Add extra help for mental health
  • Help us grow by spreading the word on social media

Love & Kindness are the answer

  • We’re building an authentic community made up of real people who genuinely care.
  • Care about our Island.
  • Care about our neighbors.
  • Care about the emotional and mental well-being of everyone in it.
  • This is about connection over profit, purpose over polish.

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