Salts of the Earth

An individual or group of people known for kindness, reliability, and honesty.

Our mission is simple: purchase with purpose. Every product on this site is designed to give back — with 100% of retail profits supporting wellness programs in our community.

Be a Salt of the Earth and help create meaningful change.

Me and my why?


What the Best Friends Campaign Is

At Its Core, This Movement Is About:

• Responsibility Over Charity — we’re not “donating to a cause,” we’re showing up for one another.
• Breaking Bread With Intention — sitting down with someone who needs a real moment of connection.
• True Check-Ins — asking “How are you—really?” and giving space for honesty.
• Healing Through Simplicity — a meal, a conversation, presence, and salt on the table can change everything.
• Funding Support Through Everyday Purchases — things you already use become fuel for men’s wellness.

How It Works

Simple & Honest

  • 1

    Break Bread

    Invite a friend, cook or order food, sit together, share a moment that matters.

  • 2

    Check In

    Ask the real question — not small talk. Listen without fixing or judging.

  • 3

    Purchase with Purpose

    Every product on this site funds men's mental health support, meals, events, and storytelling — 100% of profits.

  • 4

    We Gather Weekly

    Small groups at my home in PEI for food + real talk.

Why These Products Exist


The Prince Edward Island Sea Salt Co.

Hand-Harvested Salt with Purpose

• Small-batch, local, handcrafted sea salt made in PEI.

• Created to sit at the center of the table during check-ins and shared meals.

• Designed to spark conversation — every grain is a reminder to reach out.

• 100% of profits fund men’s mental health support and programming..

Salts of the Earth 4 pack Sea Salt box

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Best Friends Campaign Kits - Salts of the Earth .ca

Best Friends Campaign Kits

$20.00
Made for Sharing, Gifting, and Connection
  • A curated gift box of organic sea salt in boutique glass grinders, built to be shared over meals and meaningful conversations.
  • Give as a gift to a man who needs support, or share during a Breaking Bread Night.
  • Comes with conversation prompts to help open the door to real talk.
  • Perfect for holiday tables, cabin weekends, BBQs, and dinner with friends.

Pro Beards Club

Beard Care with Identity and Brotherhood in Mind

• Premium oils, balms, and shave kits that help men look good and feel good.

• Represents identity, personal care, confidence, and a fresh start from the inside out.

• A symbol of brotherhood — our beards connect us, but our conversations heal us.

• Every product purchased helps us build an authentic men's community.
View all

How You Can Be Part of This

✔

Host a Breaking Bread Night

Invite a friend for dinner, and have an authentic conversation.

Create a safe space for real talk with friends, sons, brothers, coworkers.

✔

Join as an Affiliate

Share the products and movement with your community.

Earn if you want — or give your commission back to support more men.

✔

Purchase with Purpose

Sea Salt, grooming products, apparel — everything here fuels mental health support.

No fine print. No "portion of proceeds."

100% of profits go to men's mental health.

✔

Stay Connected

Submit your email for event updates, livestream invites, and real stories from the men who sit at this table.

More To Know

Challenges

  • 🧠 Mental health services stretched thin
  • 💡 More funding alone won’t fix this.
  • 📈 The system is reactionary, not preventive.
  • 🕒 ER wait times are out of control.
  • 🧠 Mental health support is virtually inaccessible.
  • 🚷 Toxic workplace culture is driving professionals away.
Get Started

Events

  • Virtual Cooking Classes
  • Monthly “Wellness & Flavor” boxes
  • 100% of proceeds go directly into mental health programming
  • Add extra help for mental health
  • Help us grow by spreading the word on social media

Love & Kindness are the answer

  • We’re building an authentic community made up of real people who genuinely care.
  • Care about our Island.
  • Care about our neighbors.
  • Care about the emotional and mental well-being of everyone in it.
  • This is about connection over profit, purpose over polish.

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